Who are you?
This is the fundamental question that is answered through Digital Identities. For companies, organizations and individuals looking to identify themselves online, Internet domain names were one of the early forms of digital identity adopted. Domain names (e.g. Adidas.com, BarefootCollege.org) became commercialized in the 1990s and widely adopted to identify e-commerce, informational of personal websites. While .com, .net and .org continue to be among the best known Internet addresses to create a digital identity, the recent introduction of over 1,000 new Internet addresses offer companies, non-profit organizations, social entrepreneurs and individual users new and creative ways to create a digital identity online. Today there are over 330 million registered domain names.
Social media platforms have created many new ways to create an online identity. Whether it’s a Twitter “handle”, a Facebook page, or an Instagram username, companies, not-for-profits and individuals can create a variety of Digital Identities that allow them to connect, communicate, share information and transact.
Authentication Through Digital Identity
Can I trust you?
Before connecting or transacting online, the question of whether I can trust the Digital Identity I am engaging with should be addressed. Whether it is achieved through online authentication, validation or verification techniques, trust is an essential element to online interactions. With increasing cybersecurity concerns and data breaches, the need for authentication, validation or verification of an organization or individual’s Digital Identity is increasing. Users want to know that they can share credit card details with confidence and that the entity they are transacting with is legitimate. Some governments are requiring in-person validation before allowing the use of Digital Identities. This trend will continue as security breaches increase in frequency and impact.
Digital Identities are comprised of ‘data attributes,’ information that reflect real-world information about a person or organization. This information could be tangible data such as login credentials, social security numbers, electronic transactions, online accounts and medical histories, as well as less tangible data such as user comments, likes, posts, shares and even one’s browser history. Digital Identity technology makes it possible for this information to then be stored by and utilized by computers to mediate the relationships between individuals and business services.
Digital identity allows the ‘authentication’ of a user interacting with computers to be automated, effectively making streamlined authentication, identification and purchasing possible. This can further enable advanced systems that provide tremendous convenience and ease of use for businesses and public services of all kinds. From digital driver’s licenses to checkout-free retail, to smart borders, airports and cities, Digital Identity has the potential to completely revolutionize the way individuals interact with businesses and public services.
Digital Identity Management Consulting
Through our specialized Digital Identity Management consulting services, we will assist your organization’s stakeholders and decision-makers in fully understanding the mechanics of the groundbreaking technology, as well as help you realize it’s implications to your industry. Next, we will provide you with business-specific recommendations for high-impact utilization and scalability, provide assistance in mapping physical IDs to digital IDs, and create a strategy for enhancing your current transaction-based services using Digital Identity technology moving forward.